Subject to a number of factors this year, the textile industry crisis and opportunities coexist
In the context of weak global economic growth, market demand is not enough momentum, the resources and environmental factors are constrained, production capacity back, foreign trade in trouble, soaring costs and other issues are becoming a huge obstacle to the development of the textile industry. Especially for the textile industry, 2019 will be a year of crisis and opportunity.
Field blank fabric production capacity continues to expand.
Along with environmental remediation and supply-side reform, in recent years, there are many textile provinces related to the cluster issued a policy of no new production capacity, and also to eliminate, transfer backward textile production capacity. However, in this "dragon for birds" process, the original should be the formation of industrial transformation, resource integration pattern, but in northern Jiangsu, Anhui, Jiangxi, Hubei and other places, new factories are springing up, forming a big impact on the market.
At present, this sign has begun to show in the market of Jiangsu and Zhejiang. "Recently the market has been a lot of foreign sources of goods coming in, coupled with the market began to go light, feel that the supply of goods is not as tight as before." Industry analysis, downstream demand can digest the new capacity of the market, no doubt become a control of the future market problems, the continuous expansion of foreign blank fabric capacity if not in time to be digested by the downstream, the price war or will open again in 2019.
Price advantage is gone
And for the current situation of foreign trade market, an industry insider image with the word "boil" to describe. The past relies on price advantage to seize the opportunity of the days are gone, and now with the rising cost of labor, the international market demand weakened and other important factors, the textile foreign trade industry is quite "quite old" trend.
In addition to the greater impact of trade friction between China and the United States, due to the rising cost of labor, raw materials and other factors, such as weakening international market demand and the lack of innovation capacity of enterprises, traditional foreign trade orders decline, the trend of fragmentation in 2019 still exists.
However, due to the transfer of the textile industry, the garment industry in Southeast Asian countries is developing, but the development of local supporting industries takes time, so the international market still needs to import a large amount of raw materials such as yarn, blank fabrics and fabrics from China. So in general, the foreign trade market of fabrics in 2019 is still not very clear.
Spot trading mode has many benefits
At present, with the increase of foreign technical trade measures and the intensification of domestic competition, the contradiction of supply exceeding demand in the market is becoming more and more prominent. But in such a severe market environment, some of the world's leading brands not only have not reduced their market share, but also are getting bigger and bigger, while enterprises without brand "seam" survival space is getting narrower and narrower. Therefore, to play their own brand, establish a good brand image in 2019 will become more important and urgent than ever.
Industry experts remind enterprises that in addition to improving product quality and establishing intellectual property protection mechanisms, what they need to see is that due to the wide range, speed and low cost of brand promotion on the Internet, coupled with the increasing purchasing power of mainstream consumers, small and medium-sized fabric printing and dyeing enterprises have a rare opportunity for development, and relevant enterprises can differentiate strategies, new media campaigns and innovative and optimized products. The relevant enterprises can make great efforts to develop their own brands in terms of differentiation strategies, new media publicity and innovative and optimized products.
Dyestuff market atmosphere turns better
Looking back at 2018, China's dyestuff market ran at a high level, and after a stop-and-go recovery in 2016 and 2017, the dyestuff market made a better repair to the industry's plummeting collapse in 2015.
Looking ahead to 2019, China's dyestuff market may be repaired by the decline in the start-up rate. In the fourth quarter of 2018, parking factories in northern Jiangsu began to gradually resume work, and it is expected that effective production capacity of dyestuffs in northern Jiangsu will be restored after entering 2019, when industry starts and production supply will gradually increase.
At the same time, a number of large-scale dyestuff relocation and expansion projects are gradually coming to an end, and some of them are expected to release new production capacity in 2019, which will further lead to the supply of the dyestuff industry turning to a loose state.
In fact, whether external or internal factors are not terrible, thousands of horses crossing the one-way bridge, enterprises want to get rid of the confusion to break out of the siege, must pay attention to the market situation and related policies in a timely manner, the most important thing is to play steadily, do not be overly ambitious.